Bank referrals are biased. Robo-advisors are impersonal. We built something better: AI-powered matching with verified, independent human advisors.
See how CanadaInvesting compares to the traditional advisor search and automated robo-advisor platforms.
|
Feature
|
Legacy
Traditional
Bank referrals, word of mouth
|
Automated
Robo-Advisors
Wealthsimple, Questrade
|
AI + Human
CanadaInvesting
The marketplace
|
|---|---|---|---|
| Verification | Trust-based No independent verification. You take the referrer's word. | Regulated platform Platform is regulated, but no individual advisor relationship. | CIRO-verified individuals Every advisor cross-checked against CIRO registry. Designations independently confirmed. |
| Matching | Random / biased Bank advisors push proprietary products. Personal referrals are hit-or-miss. | Algorithm only Risk tolerance questionnaire feeds into automated portfolio. No human nuance. | 6-factor AI + human AI evaluates specialization, portfolio fit, geography, fees, capacity, and tier. Then you choose. |
| Fee Transparency | Opaque Embedded trailer fees, DSC funds, unclear compensation structures. | Published MERs Low MER ETF portfolios, typically 0.4-0.5% all-in. Clearly displayed. | Full disclosure Advisor fee structures published on profiles. Fee-only, commission, or hybrid clearly labeled. |
| Personalization | High (if lucky) Great advisors personalize deeply. But finding them is the hard part. | Minimal Cookie-cutter model portfolios. Limited to 5-10 risk profiles. | High + guaranteed AI ensures your matched advisor specializes in your exact situation. Not generic. |
| Specialization Depth | Varies wildly Some advisors specialize deeply. Most are generalists. Hard to filter. | None Robo-advisors don't specialize. Same algorithm for everyone. | Searchable & matched Tax planning, ESG, corporate pensions, cross-border, retirement. Search by specialty. |
| Ongoing Support | Relationship-based Depends entirely on the individual advisor's availability and willingness. | Chat / email Support exists but is generic. No dedicated relationship. | Direct advisor access You connect directly with your matched advisor. Build a real, ongoing relationship. |
| Technology | Phone calls & meetings Manual process. Spreadsheets, paper forms, in-person meetings. | Fully digital Onboarding, portfolios, rebalancing all automated. Excellent UX. | AI-powered marketplace Modern platform with AI matching, verified profiles, analytics, and direct connection. |
| Market Position Control | None Advisors have zero control over who refers them or how they appear. | N/A No individual advisors. Investors interact with the platform, not people. | Full control Advisors choose their tier, manage profiles, set specializations, and control visibility. |
These aren't incremental improvements. They're fundamental advantages that no competitor can replicate without rebuilding from scratch.
Our proprietary matching engine evaluates specialization, portfolio size, geography, fee alignment, capacity, and tier position. Not a simple keyword search. A genuine intelligence layer that gets smarter with every match.
Every advisor on the platform is cross-referenced against CIRO's public registry before their profile goes live. CFA, CFP, CIM, FCSI, and PFP designations are independently confirmed with issuing bodies. No self-reported credentials.
Advisors invest in their own visibility. Higher subscription tiers earn higher search placement. This creates a self-selecting quality signal: advisors who invest more in client acquisition are serious about growth and service.
Zero qualified matches in your first 90 days? Full refund. We're confident in our matching engine because we've built it on real data and real regulatory verification. We put our money where our algorithm is.
Enterprise advisors get a direct line to Arthur Kostaras, the founder. Not a support ticket queue. Not a chatbot. A real conversation with someone who has 15+ years of corporate finance experience across four continents.
We never take a percentage of your assets under management or client revenue. Flat monthly fee. Period. Your success is yours to keep. This alignment means we earn our subscription by continuously delivering value, not by taxing your growth.
Canada has world-class investment advisors. But Canadians have no effective way to find them. Bank branches push proprietary products. Robo-advisors eliminate the human relationship entirely. Word of mouth is slow, random, and geographically limited.
CanadaInvesting fills the gap between impersonal automation and unreliable referrals. We combine AI intelligence with human expertise, verified credentials, and complete fee transparency.
This isn't a marginal improvement. It's a new category.
Whether you're an advisor looking for qualified clients or a Canadian looking for qualified advice, this is the platform that changes everything.